Hoco

hoco. is a world-renowned digital accessories brand under Shenzhen Hoco Technology Development Co., Ltd. Its products are not only unanimously approved by consumers in terms of design and process innovation, but also have unique manifestations in terms of humanization and functionality. “hoco. Selected”, is a series that aims to create better products with better design, workmanship, and better performance.

Company name: hoco.
Brand style: concise, colorful, and full of vitality.
Brand mission: to create more value for everyone.
Product categories: cables, chargers, audio, in-car, protection, life, etc.

DISCOVERING VISION, MISSION, AND LEGACY

Shenzhen Hoco Technology Development Co., Ltd., established in 2009, is rooted in China. After more than ten years of operation and development, it has radiated to more than 150 countries and regions around the world. The company takes “multi-brand, multi-category” as its development direction, and its brands hoco., hoco. Selected and Borofone, all of which have become world-renowned 3C digital accessories brands. Through the combination of scientific management + big data and precise product selection, we increase independent research and development, market development, improve categories one by one, and build the most comprehensive product supply chain platform in the mobile phone and digital accessories industry.

The company is headquartered in Longhua, Shenzhen, China, and has a Guangzhou office. It has a modern 5A-level office building, a modern warehouse of more than 10,000 square meters, and an efficient logistics system. The operation team has nearly 300 people, and we develop more than 1,500 SKUs every year. Through a strong marketing system, the products are sold all over the world and are deeply loved by users around the world.

Since its establishment, hoco. has always adhered to the premise of creating high-quality and high-price products to provide global consumers with more valuable and refined products. An ecosystem with deep collaboration between channels. So far, after continuous iteration, the products cover mobile peripheral protection, charging, mobile power, audio, in-car, small home accessories, smart home accessories, outdoor sports accessories, computer and leisure bags, children’s education accessories, etc. Developing together online and offline, taking Southeast Asia, the Middle East, South America, Africa, and Europe as the core markets, gradually forming its own brand operation, organization management, and market layout, and at the same time providing a strong one-stop OEM/ODM service for local brands in the global market. The company has become the brand operator that understands the most countries and regions in the world and understands consumers best.

In the future, hoco. will further develop the supply chain, improve product R&D capabilities, optimize channels and services, strengthen the multi-brand strategy, and create more value for everyone involved in hoco.

FROM BEGINNINGS TO INDUSTRY LEADER

2009

hoco. brand officially established.

2010-2012

In mature years, brand awareness has been further improved, and sales have reached new heights.

2013-2014

Transformation year. The transformation of multi-category packaging with fashionable and colorful styles gained customer recognition, and the company has regained its new life.

2015-2017

Reform year, the brand transformed from a traditional accessories brand to a brand with whole-store service capabilities through multi-category direction, providing a more solid foundation for 2017.

2018 – present

Multi-brand and multi-category continued to grow globally, realizing the layout of physical stores in 90% of the global national markets, and fulfilling the goal of a well-known brand in the global 3C accessories industry. Improve design and quality requirements, and upgrade the real value of the hoco. brand. Multi-brand and full-category operations, two rapid growth.